Marketing leadership without the full-time overhead
A full-time senior marketing head is a heavy annual bet that's hard to judge until it's already expensive. A fractional CMO gives you the same seniority a few days a month — with a defined scope and a monthly exit.
Who this fits
Businesses that have marketing activity but no senior owner of it — the founder is the de-facto CMO and has no time to be. Built for companies between early traction and mid-scale, and for startups not yet ready for their first senior marketing hire.
If you already have a capable marketing head, you don't need this. If your 'marketing department' is one overworked executive and three vendors nobody quite manages, you probably do.
What you get
The credentials behind it: fifteen years across marketing, product and growth at Google, ICICI Lombard, CarDekho and LocoNav — including running a ₹60-crore annual marketing budget with a team of 12 at ICICI Lombard.
The craft I claim: looking at a business, finding where the money can come from, and building the system that makes it repeatable.
- A marketing plan tied to revenue, not activity
- Budget ownership and vendor management — agencies, freelancers, ad accounts
- A weekly working cadence with the founder, and a monthly numbers review
- Digital GTM for new products and new markets
- Hiring help when it's time to build the in-house team that replaces me
How the engagement runs
Fixed days per month, defined scope, monthly renewal. No lock-in: if it isn't working, you stop, and you keep everything — the plan, the dashboards, the vendor relationships.
Execution runs through your existing vendors or through specialists brought in per project. Either way, it's coordinated by and accountable to the same person you hired.
One more thing: a CMO hired in 2026 should be AI-literate. Ad operations, content production and reporting get the AI treatment by default here — that's recovered budget, not a buzzword.
A free 30-minute call
You describe the business, the revenue picture and what marketing looks like today.
A scope on paper
Days per month, what's owned, what's measured, and the INR cost — before any commitment.
First 90 days
Plan, budget discipline and reporting land first. Growth experiments start once the foundation stops leaking.
Senior marketing judgment, sized for your business
One call tells you whether a fractional CMO fits — and if a cheaper fix would do, you'll hear that instead.
Book a free 30-minute call