The person behind 91AIgency

I'm Himanshu Bhagat. I've spent fifteen years building digital businesses for other people — at Google, ICICI Lombard, CarDekho and LocoNav — across SEO, SEM, product, growth and P&L ownership. At ICICI Lombard I ran a ₹60-crore annual marketing budget with a team of 12. MBA in Marketing from SIBM Pune, class of 2010.

Then I stepped out of corporate life to build my own ventures. 91AIgency is the digital one.

Why this agency exists

Somewhere along those fifteen years, a pattern became hard to ignore. Large companies get good digital help because they can afford the retainers that buy senior attention. SMEs get the leftovers — junior teams, recycled strategy decks, and monthly reports designed more to justify the invoice than to inform the owner.

AI has made that gap wider, and for once, easier to close. The tools became cheap. Honest guidance on using them didn't. An SME owner today is one bad vendor away from concluding that "digital doesn't work for businesses like ours" — when what didn't work was the arrangement, not the discipline.

91AIgency is my attempt at a better arrangement — the kind of digital and AI help I kept wishing the SMEs around me had, at prices that make sense for them.

Why "91"?

The 91 in the name is India's dialling code. This practice is built in India, for businesses here first — and for anyone abroad who likes working with people who build here.

How I work

Depth before packaging. I don't take work I haven't done or can't honestly coordinate. If I've done ten, I'll tell you eight — most of this industry rounds ten up to twenty.

Coordination is the craft. After fifteen years of running teams, vendors and budgets, my sharpest skill is seeing where the money can come from in a business and building the system that makes it repeatable. Delivery runs through specialists I trust — designers, developers, ad operators — and accountability stays with me.

Plain language, always. If an explanation needs jargon to survive, I don't understand the thing well enough yet. That's my problem to fix, not yours to decode.

What I won't take on

Tobacco and smoking products. Predatory schemes of any kind — quick-money, quick-fat-loss, or anything built on fear. Marketing that manipulates instead of informs. Aggressive is fine; sleazy is not.

The other business I run

91AIgency is one of two businesses I run. The other imports electronic components for Indian manufacturers — real cartons, real customs paperwork, real GST filings. I mention it because it keeps this agency grounded: the advice here comes from someone who also lives the SME operator's life, monthly returns and all.